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About WWRZ Max 98.3

Max 98.3 FM is based in Lakeland, Florida. 

98.3 FM first hit the air back in 1990 as a 3,000 watt station and based down in Arcadia.  In 1991, it changed its call letters to WOKD, WKGF in 1993, and finally WWRZ "The Rose" in 1996.  The tower was then moved from Arcadia to Zolfo Springs and power was upped to 50,000 watts.  In 1999, the tower was moved again...this time between Ft Meade and Bowling Green. 

On January 2, 2006, "The Rose" became "Max 98.3", featuring the best rock and pop hits from the 60's through today, such as; Fleetwood Mac, Van Halen, Gwen Stefani, The Beatles, Stevie Wonder, Alanis Morrisette, U2 and more! 
In addition to "playin it all", Max 98.3 also features fun air personalities like Eric Michaels and Mike Lee weekday mornings. Max also brings you updated news, weather and traffic information.  
Max 98.3 is the music we grew up listening to, with less talk, less commercials, and way more variety than any other station around!  In fact, Max's music library is more than three times larger than those used by corporate radio stations.  And, Max hates repetition.  Don't make me say it again!


Contact MAX


MAX 98.3 - WWRZ
Hall Communications, Inc.

404 W. Lime St., Lakeland, FL   33815
Phone: (863) 682-8184      Fax: (863) 683-2409     

MAX Studio Lines:   
(863) 683-7127      
Toll Free: (866) 601-1-MAX

Max 98.3 Program Director:            Mike James
Promotions Director:                   Jessica Brown
General Manager:                      Nancy Cattarius
News & Public Affairs Director:    Andrea Oliver
Web questions/problems:                    Christopher Rhoden

More Information: 
Max Media Kit 
A Virtual Tour of the Hall Communications Building 
Local HCI Employment Opportunities 
General Contest Rules

Hall Communications does not discriminate in advertising contracts on the basis of race or ethnicity. Any provision in any order or agreement for advertising that purports to discriminate on the basis of race or  ethnicity, even if handwritten, typed, or otherwise made a part of a particular contract, is hereby rejected.
MAX 98.3 has teamed up with Bay News 9 for
up-to-the-minute severe weather coverage.

For the latest Bay News 9 Pinpoint Doppler 9000
radar image for Central Florida, click HERE

Visit our web sponsors

Last Ten Songs Played
She's A Beauty - The Tubes
She's So High - Tal Bachman
Pressure - Billy Joel
Tush - ZZ Top
Gonna Make You Sweat [The Slammin' Vocal Club Mix] - C & C Music Factory Featuring Freedom Williams
Brown Eyed Girl - Van Morrison
Eye Of The Tiger - Survivor
Couldn't Get It Right - Climax Blues Band
Let's Go All The Way - Sly Fox
Sweet Child O' Mine - Guns N' Roses


CLICK HERE to waste some
time like MAX does when
he's really bored.

Got a question or comment about Max 98.3? We want to hear from you! Email the MAX Music Guy